Tomorrow Academy

Understand and use generative AI

Coming soon

Register now

Understand and use generative AI

Workshop "Creative AI Revolution"

Generative AI between fascination and frustration

Artificial intelligence applications continue to sweep through the creative industry and seem to leave no stone unturned. And to be honest: by now, almost everyone has tried it out and had some fascinating - or frustrating - experiences.

This usually leaves a lot of questions:

  • Which AI tool is the best right now for optionally creating texts, images, videos, etc.?
  • What expectations can AI tools actually fulfill?
  • Why does it so often not produce what I had imagined?
  • How can AI help me to generate outputs faster or better instead of being a time waster?
  • How can I keep up with the rapid pace of development?
  • What role is left for me as a human being when working with AI? Where does AI make me freer? Where does it restrict me?

In the “Creative AI Basics” seminar, we will help you find answers to these questions. This workshop is the introduction to the world of generative, creative AI - for all those who have dealt with this topic in a rather unsystematic or one-sided way so far and want an overview of the perceived AI chaos. We will help you to stay on track, reduce your fear of contact with AI and even gain a certain fascination for the new possibilities.

You'll get a quick introduction to how tools like ChatGPT, Midjourney, DALL-E, Firefly, Runway and other AIs work and can be used to take your own creativity to a whole new level. Because with the help of AI, even the most amazing ideas can become reality - if it gets the right input. 

What can you expect in the seminar?

1. AI Basics and Inspiration

In this session, we will look at the background. What exactly can AIs do? Where does this ability come from? What can they be used for particularly well and what are their limits? Which ones are there at all? Our main focus will be on their applicability for advertising, marketing and innovation. Our speaker Dominik Heinrich, award-winning inventor and Global Head AI Design at Coca Cola, will show you lots of examples of how AI can drive innovation in the creative industry.

2.Text AI - writing texts, developing concepts and using AI as a sparring partner

In this session, you will be active yourself. The aim here is to try out interaction with various Text AIs. You will learn lots of tips and tricks, vocabulary and processes for prompting and try out ChatGPT, Claude and Bard. The aim is to get the most practical guidance on how to use and control Text AIs in the creative process. Tony Jones, award-winning creative director from the USA, will lead this session.

3. Image AI - generating, modifying and using images

In this session, you will work with the AIs Midjourney, DALL-E and Firefly and combine them with text AIs such as ChatGPT to develop an optimal workflow. You will learn how the various image generation AIs differ and what their respective strengths and weaknesses are. We will show you lots of application-specific prompts and examples. The reality check also takes place here: Using a real task, you will complete the entire process from brainstorming and prompt generation through to the generated solution and presentation of the results.

The aim of the workshop

You will gain a lot of background knowledge about how AIs work and learn how to use them in practice. You will receive guidance, feedback and tips & tricks from the two professionals Dominik and Tony at all times and can confidently discover the AI world for yourself, fill in gaps and update your knowledge.

The workshop will be held in English.

Workshop-Format

This workshop is offered exclusively as an online workshop. It is not a webinar, but an interactive session where the focus is on working and practicing together. A few days before the workshop, there will be an approx. 30-minute technical onboarding session with Miro


Included

  • 3x half-day online workshop
  • Extensive seminar documentation
  • Certificate of attendance
  • Access to the Tomorrow Academy Community

Trainer

Dominik Heinrich

Tony Jones

Contact

You have questions about the seminar?
Anja Abicht
+43 699 1997 1600
anja.abicht@tomorrowacademy.org

Key Learnings

Which questions are in focus?

1

Is it magic?

What can AIs do - and how exactly do they work?

2

AI, make yourself useful

Which fields of application in marketing and advertising exist for AIs? And which ones are just emerging?

3

Sit! Barrel! Stop!

Which commands AIs understand and how - and what they do with them.

4

In the AI preschool

How can I customize and train AIs myself to meet my needs?

5

AI in Reality Check

How do I proceed in a targeted manner if I really want to have usable results? Which workflows can I build?

6

Überblick im Chaos

What AIs are currently available and what can they do?

Target audience

Who benefits most from this seminar?

The workshop is primarily aimed at everyone involved in creative processes: As freelancers, in marketing departments and agencies. But also all other interested parties can take away and try out a lot of input about the function of AIs.

  • Creative & conceptual designers

    Who wish to continue to supervise the creative process - even though they will probably no longer perform many craft activities themselves

  • Executives

    who in the future will have to anchor new skills in their employees and completely restructure tasks and processes

  • Marketing staff

    who want to understand what is possible and how they can directly apply AI themselves

  • all others

    who want to know more about generative AI and get inspired for their own field of work

Tomorrow Academy

Agenda

DAY 1

AI Basics and Inspiration

8:00 - 11:00 am (EST)

  • Introduction to generative AI for the creative and innovation industries.
  • the capabilities of AI, data and tools like DALL-E and ChatGPT
  • Examples and case studies of how AI technology is already being used in marketing today
  • Workshop: How to define a workspace for creative AI applications
  • Q&A with Dominik Heinrich

11:00 am - Open End

virtual get-together

DAY 2

Brief and steer machines

8:00 - 11:00 am (EST)

  • Understanding the text entry process - prompts for professionals
  • Best practice examples: how to write meaningful prompts and use them to create compelling content
  • Workshop: writing prompts yourself and using AI to create really meaningful results
  • Q&A with Tony Jones

11:00 - Open End

virtual get-together

DAY 3

AI Reality Check - Working on real projects

8:00 - 11:00 am (EDT)

  • Workshop: finding creative solutions with AI for a real or fictional client.
  • From AI-only briefing to partnership: finding a workflow and using AI to generate, refine and evaluate results
  • Final presentation of results & wrap-up

11:00 - Open End

virtual get-together

Trainer

Tomorrow Academy Vortragender

Dominik Heinrich Teaser 1 & kompletter dreitägiger Workshop

Creative Director, Entrepreneur, Inventor, New York

Trainer

About Dominik Heinrich

For 20 years Dominik has gained experience in the creative industry as founder and managing director of his own agency, creative director of a large agency network and innovation expert. His focus has been on the topic of "innovations" from the very beginning. As SVP, Global Executive Director, he has built up the Product & Experience Innovation division at MRM (part of McCann Worldgroup) in New York since 2016 and manages the innovation consultancy "LAB13 by MRM" with studios around the globe. 

Dominik is a speaker on innovation at EPICA, ADC, Advertising Club New York and many others. He is part of the one-hour A.I. documentary by WIRED and McCann Worldgroup. 

As a mentor for startups, he helps companies launch into the business world (including Techstars Accelerator, Founders Factory, etc.).  

He also holds several patents: for example, for his invention "Voice Stamp" for the U.S. Postal Service, for which he has also received several international awards, including the coveted Innovation Lion at Cannes Lions 2017.


Tomorrow Academy Vortragender

Tony Jones

Creative Director, Writer, AI Prompter, New York

Trainer

About Tony Jones

Tony is a freelance creative director with more than 15 years of experience at MRM McCann, most recently as senior vice president and creative lead of McCann Worldgroup.

He has won Cannes Lions, Clio Awards, Webbys and many other awards with his creative work and holds several US patents as a registered inventor. 

Currently, he is heavily involved in generative AI and is hard to beat in writing successful prompts - except maybe from an AI ;)


Tomorrow Academy

Keep in Touch

Melde dich zu unserem Newsletter an und sichere dir 50€* auf dein nächstes Seminar.

* Nicht mit anderen Rabatten oder Gutscheinen kombinierbar.