Artificial intelligence applications continue to sweep through the creative industry and seem to leave no stone unturned. And to be honest: by now, almost everyone has tried it out and had some fascinating - or frustrating - experiences.
This usually leaves a lot of questions:
In the “Creative AI Basics” seminar, we will help you find answers to these questions. This workshop is the introduction to the world of generative, creative AI - for all those who have dealt with this topic in a rather unsystematic or one-sided way so far and want an overview of the perceived AI chaos. We will help you to stay on track, reduce your fear of contact with AI and even gain a certain fascination for the new possibilities.
You'll get a quick introduction to how tools like ChatGPT, Midjourney, DALL-E, Firefly, Runway and other AIs work and can be used to take your own creativity to a whole new level. Because with the help of AI, even the most amazing ideas can become reality - if it gets the right input.
In this session, we will look at the background. What exactly can AIs do? Where does this ability come from? What can they be used for particularly well and what are their limits? Which ones are there at all? Our main focus will be on their applicability for advertising, marketing and innovation. Our speaker Dominik Heinrich, award-winning inventor and Global Head AI Design at Coca Cola, will show you lots of examples of how AI can drive innovation in the creative industry.
In this session, you will be active yourself. The aim here is to try out interaction with various Text AIs. You will learn lots of tips and tricks, vocabulary and processes for prompting and try out ChatGPT, Claude and Bard. The aim is to get the most practical guidance on how to use and control Text AIs in the creative process. Tony Jones, award-winning creative director from the USA, will lead this session.
In this session, you will work with the AIs Midjourney, DALL-E and Firefly and combine them with text AIs such as ChatGPT to develop an optimal workflow. You will learn how the various image generation AIs differ and what their respective strengths and weaknesses are. We will show you lots of application-specific prompts and examples. The reality check also takes place here: Using a real task, you will complete the entire process from brainstorming and prompt generation through to the generated solution and presentation of the results.
You will gain a lot of background knowledge about how AIs work and learn how to use them in practice. You will receive guidance, feedback and tips & tricks from the two professionals Dominik and Tony at all times and can confidently discover the AI world for yourself, fill in gaps and update your knowledge.
The workshop will be held in English.
This workshop is offered exclusively as an online workshop. It is not a webinar, but an interactive session where the focus is on working and practicing together. A few days before the workshop, there will be an approx. 30-minute technical onboarding session with Miro
Dominik Heinrich
Tony Jones
You have questions about the seminar?
Anja Abicht
+43 699 1997 1600
anja.abicht@tomorrowacademy.org
1
What can AIs do - and how exactly do they work?
2
Which fields of application in marketing and advertising exist for AIs? And which ones are just emerging?
3
Which commands AIs understand and how - and what they do with them.
4
How can I customize and train AIs myself to meet my needs?
5
How do I proceed in a targeted manner if I really want to have usable results? Which workflows can I build?
6
What AIs are currently available and what can they do?
The workshop is primarily aimed at everyone involved in creative processes: As freelancers, in marketing departments and agencies. But also all other interested parties can take away and try out a lot of input about the function of AIs.
Who wish to continue to supervise the creative process - even though they will probably no longer perform many craft activities themselves
who in the future will have to anchor new skills in their employees and completely restructure tasks and processes
who want to understand what is possible and how they can directly apply AI themselves
who want to know more about generative AI and get inspired for their own field of work
virtual get-together
virtual get-together
virtual get-together
For 20 years Dominik has gained experience in the creative industry as founder and managing director of his own agency, creative director of a large agency network and innovation expert. His focus has been on the topic of "innovations" from the very beginning. As SVP, Global Executive Director, he has built up the Product & Experience Innovation division at MRM (part of McCann Worldgroup) in New York since 2016 and manages the innovation consultancy "LAB13 by MRM" with studios around the globe.
Dominik is a speaker on innovation at EPICA, ADC, Advertising Club New York and many others. He is part of the one-hour A.I. documentary by WIRED and McCann Worldgroup.
As a mentor for startups, he helps companies launch into the business world (including Techstars Accelerator, Founders Factory, etc.).
He also holds several patents: for example, for his invention "Voice Stamp" for the U.S. Postal Service, for which he has also received several international awards, including the coveted Innovation Lion at Cannes Lions 2017.
Tony is a freelance creative director with more than 15 years of experience at MRM McCann, most recently as senior vice president and creative lead of McCann Worldgroup.
He has won Cannes Lions, Clio Awards, Webbys and many other awards with his creative work and holds several US patents as a registered inventor.
Currently, he is heavily involved in generative AI and is hard to beat in writing successful prompts - except maybe from an AI ;)