Tomorrow Academy

Innovations from the Empire of the Middle
Half-day online seminar

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Innovations from the Empire of the Middle

Disruptive China - What can we learn from China?

Learning from China - why, actually? 

So far, you've mainly looked to Silicon Valley for digital innovations? Then we'd like to show you that it's now increasingly worthwhile to look in the other direction: to China!

After all, many digital trends no longer originate in the USA, but in Asia. Many things that sound like the future to us are now part of everyday life there: 

  • Supermarkets with shopping carts that drive behind customers or show them the way to the merchandise
  • Online orders that are delivered in minutes instead of days, or by drone. 
  • AI systems that settle claims for insurance companies or make diagnoses in mobile e-health stations

We want to help you better understand these developments and explain what you can learn from them for your own work here - especially if you haven't had any contact with this country before and may never have.

Inspiration from the Empire of the Middle

We will deal with the following questions, among others:

  • The role of China: why is China relevant to me?
  • Digital innovation: Where is China more innovative than the West today? 
  • Strategies & Business Models: How are Chinese brands and startups planning? 
  • New Retail: How do you combine online and offline commerce for an optimal customer experience? 
  • Communication: what are the current trends among influencers / KOLs in China?

All this does not happen in a monotonous webinar, but in a new digital workshop format, with very small groups, lots of interaction and interesting discussion guests who share their very personal experiences.

Seminar format

This seminar is offered exclusively as an online workshop. The goal here is not a webinar with one-way communication, but truly collaborative and interactive work and discussion.


  • Half-day online seminar
  • Certificate of Attendance
  • Access to the Tomorrow Academy Community


Björn Ognibeni

Contact person

You have questions about the seminar?
Anja Abicht
+43 699 1997 1600

Key Learnings

What will I take away from this seminar?


History, Society, Politics - Prejudices vs. Realities

Background info on country & people


Strategies of Chinese digital companies

New ways of thinking and what we can learn from them for our work.


Best Practice in Digital China

Successful examples for the use of digital innovations

Target Group

Who will benefit most from this seminar?

This seminar is for all those who have had little contact with China and probably won't for a while - but who would still like to be inspired by the innovations from China.

  • CEO & Co

    Executives who are looking for new opportunities for their company

  • Agencies & consultancies

    Service providers looking for inspiration for their customers

  • Marketing executives

    Who want to learn what the future of digital marketing might look like

  • Innovation departments

    who want to learn what is already possible today

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Auszug aus unserer Teilnehmer-Community

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9:00 - 9:30

Presentation and introduction

9:30 - 10:30

I: Why is China relevant for me?

Shenzhen - the new Silicon Valley?
Politics and society as a framework for Digital China
China & the rest of the world after COVID-19

Breakout Session: what is the relevance of politics & society for Digital China?

10:30 - 12:00

II: Why does the Internet work completely different in China?
Not Mobile-First, but Mobile-Only!
Key Players on the Chinese Internet
Social Media & Influencers in China

Breakout Session: What can we learn from the Chinese Internet?

12:00 - 13:30

III: How do Chinese digital companies think?
From AI to New Retail - Best Practice Examples for Digital Innovations & Strategies
Approaches for the use of Chinese ideas in the Western environment
East vs. West - thinking in comparison

Breakout session: which Chinese ideas & strategies can I use for my work?

Tomorrow Academy Vortragender

Björn Ognibeni

Trusted Digital Advisor / Practical Visionary, Hamburg


About Björn Ognibeni

Throughout his career, Björn Ognibeni has served as a trusted digital advisor for a wide variety of consulting firms, agencies, and brands.

His work focuses on what the digitization of our world means for the relationship of companies and their customers and how this influences the design of products and business models. On this topic, he regularly writes op-eds for media outlets like FOCUS/DLDaily or Handelsblatt.

Björn Ognibeni teaches digital strategy at the Hamburg School of Business Administration (HSBA) and serves as strategic director of the XR-Lab at the University of Münster. There he is part of a team researching how companies and brands can use the metaverse phenomenon. As co-founder of the online think tank, he also helps Western executives understand what they can learn from digital innovations in China.

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