How much do you know about Digital China? 

You certainly follow all the digital trends in our hemisphere. But at the same time, you probably do not really know much about what is going on in Digital China. Maybe because you do not do business in China, maybe for political reasons. Or you just think there is not much going on in general.

We want to inspire you to change that - despite all the skepticism - because China's digital trends & innovations are much more relevant than you think.

Why?

• In some areas, Digital China is already way ahead of us, with ubiquitous mobile payments, AI doctors, and robots everywhere.
• We can find endless inspiration for the design of. business models and products by understanding China’s completely different ecosystem.
• And if China is becoming a serious competitor, shouldn't we know a lot more about the country, its companies and their strategies?

We always thought China was copying us. But what they were really doing was learning - finding out what works well here and building on that. Why shouldn't we do the same?

That is what the Digital Innovation from China workshop is all about! It does cover topics such as

It does cover topics such as

• Personal understanding of China: Why is China relevant to me?
• Digital innovation: Where is China ahead of us today?
• Strategies & Business Models: How are Chinese brands and startups building their products and businesses?
• Rethinking e-commerce: Should we move from a search-driven to a discovery-driven approach?
• Hot Retail Trends: What does true omnichannel retail look like?
• Branding: Why are Chinese brands not focusing on reach and building real relationships with consumers instead?

All this in an exciting new digital workshop format with very small groups, lots of interaction and interesting participants sharing their very personal experiences. It is not a webinar. We promise...