You certainly follow all the digital trends in our hemisphere. But at the same time, you probably do not really know much about what is going on in Digital China. Maybe because you do not do business in China, maybe for political reasons. Or you just think there is not much going on in general.
We want to inspire you to change that - despite all the skepticism - because China's digital trends & innovations are much more relevant than you think.
We always thought China was copying us. But what they were really doing was learning - finding out what works well here and building on that. Why shouldn't we do the same?
That is what the Digital Innovation from China workshop is all about! It does cover topics such as
All this in an exciting new digital workshop format with very small groups, lots of interaction and interesting participants sharing their very personal experiences. It is not a webinar. We promise...
This seminar is offered exclusively as an online workshop. The goal here is not a webinar with one-way communication, but truly collaborative and interactive work and discussion.
You have questions about the seminar?
+43 699 1997 1600
Background info on History, Society & Politics
New ways of thinking and what we can use this for our work here in the West
Many cases & examples of digital innovation to learn from
Learn from consumers who live in a very different world
This workshop is for anyone who has had little contact with China so far, but would like to understand what is going on there and what it means for business here.
Executives who are looking for new opportunities for their company
Service providers looking for inspiration for their clients
Wanting to know what the future of digital marketing might look like
who want to learn what is possible today
Welcome & Intro
I: Why is China relevant for me?
Shenzhen - the new Silicon Valley?
Politics and society as a framework for Digital China
China & the rest of the world in a post-COVID world
II: Why does the Internet work differently in China?
Not mobile-First, but mobile-only!
Key Players on the Chinese Internet
Business models beyond advertising
E-commerce - rethinking everything we know about selling online
III: How do Chinese digital companies think?
From AI to New Retail - best practice examples of digital innovation & strategies
How to leverage Chinese ideas in a Western environment
East vs. West - comparative thinking
Breakout session: which Chinese ideas & strategies can I use in my work?
Björn Ognibeni has served as a trusted digital advisor to a wide range of consultancies, agencies and brands.
His work focuses on what the digitalization of our world means for the relationship between companies and their customers, and how this influences the design of products and business models. He regularly writes articles on this topic for publications such as FOCUS/DLDaily or Handelsblatt.
Björn Ognibeni teaches digital strategy at the Hamburg School of Business Administration (HSBA) and is strategic director of the XR-Lab at the University of Münster. There he is part of a team researching how companies and brands can use the Metaverse phenomenon. As co-founder of the online think tank ChinaBriefs.io, he helps Western executives understand what they can learn from digital innovation in China.