So far, you've mainly looked to Silicon Valley for digital innovations? Then we'd like to show you that it's now increasingly worthwhile to look in the other direction: to China!
After all, many digital trends no longer originate in the USA, but in Asia. Many things that sound like the future to us are now part of everyday life there:
We want to help you better understand these developments and explain what you can learn from them for your own work here - especially if you haven't had any contact with this country before and may never have.
We will deal with the following questions, among others:
All this does not happen in a monotonous webinar, but in a new digital workshop format, with very small groups, lots of interaction and interesting discussion guests who share their very personal experiences.
This seminar is offered exclusively as an online workshop. The goal here is not a webinar with one-way communication, but truly collaborative and interactive work and discussion.
Björn Ognibeni
You have questions about the seminar?
Anja Abicht
+43 699 1997 1600
anja.abicht@tomorrowacademy.org
1
Background info on country & people
2
New ways of thinking and what we can learn from them for our work.
3
Successful examples for the use of digital innovations
This seminar is for all those who have had little contact with China and probably won't for a while - but who would still like to be inspired by the innovations from China.
Executives who are looking for new opportunities for their company
Service providers looking for inspiration for their customers
Who want to learn what the future of digital marketing might look like
who want to learn what is already possible today
Intro
Presentation and introduction
I: Why is China relevant for me?
Shenzhen - the new Silicon Valley?
Politics and society as a framework for Digital China
China & the rest of the world after COVID-19
Breakout Session: what is the relevance of politics & society for Digital China?
II: Why does the Internet work completely different in China?
Not Mobile-First, but Mobile-Only!
Key Players on the Chinese Internet
Social Media & Influencers in China
Breakout Session: What can we learn from the Chinese Internet?
III: How do Chinese digital companies think?
From AI to New Retail - Best Practice Examples for Digital Innovations & Strategies
Approaches for the use of Chinese ideas in the Western environment
East vs. West - thinking in comparison
Breakout session: which Chinese ideas & strategies can I use for my work?
Throughout his career, Björn Ognibeni has served as a trusted digital advisor for a wide variety of consulting firms, agencies, and brands.
His work focuses on what the digitization of our world means for the relationship of companies and their customers and how this influences the design of products and business models. On this topic, he regularly writes op-eds for media outlets like FOCUS/DLDaily or Handelsblatt.
Björn Ognibeni teaches digital strategy at the Hamburg School of Business Administration (HSBA) and serves as strategic director of the XR-Lab at the University of Münster. There he is part of a team researching how companies and brands can use the metaverse phenomenon. As co-founder of the online think tank ChinaBriefs.io, he also helps Western executives understand what they can learn from digital innovations in China.
